Theme
How I think
Founder-side tech decisions: what to buy, build, skip, and what you will regret six months from now.
Recent
10 posts-
My blind spots are my solution set
The 35 ideas I had already decided against became the well — discounted, not gone.
Read post →
-
Blindspotting
Why noticing what you are not doing is harder than optimizing what you can see — builder mode, operator mode, and the missing capabilities AI makes easier to ignore.
Read post →
-
Building a new feature is fun! 😢
Build mode feels like forward progress—but it's often lateral. The two-monkey problem, and how sales dopamine re-educates the builder brain.
Read post →
-
The 30-Minute Rule
You can't freeze your stack—but you can't spend four hours on every pitch either. Give any new tool 30 minutes to make you genuinely wow, or walk away before it costs you a week.
Read post →
-
MCP Discoverability Hack
After the 30-Minute Rule says yes, I wire the MCP into Cursor and run four prompts—stack compare, backlog impact, time-to-market, and revenue wild card—without falling back into build mode.
Read post →
-
When Speed Removes the Safeguards
As teams get smaller and execution gets cheaper, the systems that create clarity disappear.
Read post →
-
The “NPR Reporter” Prompt
If you can’t explain your system clearly, you don’t actually understand it.
Read post →
-
End-of-Day Revenue
Revenue shows up—but most teams don’t have clarity on what actually drives it.
Read post →
-
Why Developers Always Want to Build — and How It Costs Us
Every time I asked my team to evaluate SaaS tools, I watched the same thing happen. A predictable resistance. A build-first mindset. And over time, I realized: it wasn’t just bias — it was culture.
Read post →
-
Resource Restriction is Great!
No founder I know doesn't need more funding. In the back of every startup founder's brain is the wish to get the funding problem off their backs and work without distraction. It's unfair to say, stop, and embrace scarcity as a superpower.
Read post →