Fractional Playbook

As of last week, I've traded notes with 108+ operators — 34 CPOs, 12 CTOs, 17 designers, 45 sales leads, CFOs, and other fractionals. Everyone has their own approach. We're all busy building pipelines and connecting with clients.

I started this four years ago after a call with a fractional from the TechStars community, Kathy Keating . She helped me understand the basics, got me started, and introduced me to a pricing expert.

I owe a lot to the first handful of fractionals who did the same for me. Now I do trade calls to pay it forward — we swap approaches, connections, and advice. No sales. No pitch.

Get the notes — one email per week for 12 weeks, free. Same ideas I share on trade calls, without scheduling one.

Prefer a live trade call? Book a slot — 25 minutes, peer to peer, no pitch.