Good at building.Hard to keep everyone on the same tech story.

I write weekly notes, a playbook, and build-in-public logs—for founders and for myself. I also work hands-on with product companies of roughly 10–75 people when leaders and engineering need the same story about what you build, what it costs, and what comes next.


The same problem—three ways I work on it in public, for founders and for myself.

How I think about it

Most weeks I am working through a tech decision out loud. What I would do, what I would skip, and what I would regret six months from now.

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What pieces I use

Tools are easy to add, but keeping it simple is hard. The stack patterns I rely on—and how I decide what to add or subtract.

Explore the playbook

How I test it

My micro-SaaS is the testbed. I try revenue and feature ideas in public, write down what broke, and keep what holds before it shows up anywhere else.

Follow the build logs